Account Executive, Digital/Influencer at AZIONE PR

Location: New York City

About AZIONE: Founded in 2010, AZIONE is more than just a PR agency. We specialize in elevating brands by leveraging our proactive approach, transforming emerging companies into household names, and reshaping consumer perceptions of established brands. Recognized by Forbes as one of the Top Agencies in America in 2021, we take pride in our legacy of building some of today's most relevant brands, including Kosas, REI, Teva, Corepower Yoga, Pressed Juicery and many others.

Job Description: AZIONE, an award-winning agency, seeks an experienced candidate to join as an Account Executive, Digital/Influencer with our beauty and lifestyle accounts. The ideal candidate should possess 2+ years of post-college / internship experience in PR. Experience with public relations agencies is a plus. Candidates must thrive in a fast-paced environment.

Key Responsibilities

Client Relationships & Growth

• Act as a client contact and have a strong grasp of the tactical execution of day-to-day account activity.
• Contribute to weekly calls with the client and in-person meetings alongside senior team leadership
• Attend 1:1 influencer / talent appointments for in-store visits with clients 
• Contribute to new business processes, including brainstorm calls, research, deck contribution, and pitch preparation

Strategic Thinking 

• Daily pitching across client priorities to consistently secure a steady cadence of influencer + celebrity opportunities. 
• Research and provide suggestions of appropriate influencer/ talent and entertainment opportunities for client projects 
• Oversee and execute strategic seeding programs to deliver organic influencer + celebrity coverage for clients 
• Assists in the development and execution of earned and paid creative campaigns to ensure client objectives are achieved and expectations are exceeded under the supervision of senior team leadership
  • Collaborate with account teams to ensure that influencer selection, messaging, social guidelines, and materials are in line with client’s overall strategy, brand messaging and aesthetic
  • Draft and update talent / entertainment contracts and content briefs with senior team oversight
  • Oversee payment processes for paid campaigns with AM / AD oversight, as needed
  • Oversee the logistics (travel, shipping product, etc) to talent/influencers for a specific campaigns and programs
  • Execute partnerships with talent from post contract phase through campaign completion and KPI reporting
• Support the implementation of digital campaigns, brand partnerships, and talent engagement initiatives
• Review all client agendas and action items, ensuring all touchpoints are free of discrepancies and fully updated with the latest client deliverables 
• Conceptualize creative seeding boxes for VIP + influencer gifting, from initial sourcing to final execution 
• Helps maintain weekly and monthly recaps for all team projects with SAE / AM / AD oversight as needed
• Actively pitch celebrity sightings and digital campaigns to secure entertainment and lifestyle media coverage 
• Support account teams in managing inbound client requests and vetting influencer opportunities.

Excellence in Delivery

• Conduct influencer outreach and facilitate timely sample requests and gifting opportunities / sendouts via shipping and/or messengers
• Consistently secure paid and earned talent partnerships, large-scale content, and organic seeding opportunities that lead to direct coverage for clients 
• Ignite a steady rhythm of proactive and inbound product requests, talent dressing opportunities, and entertainment event opportunities
• Maintain and continuously grow a network of powerful “turnkey” influencers, stylists, managers, celebrity and publicist relationships, agents, personal assistants, and talent through proactive outreach and ongoing entertaining
• Stay apprised of new technology and trends, capabilities within existing social media platforms, as well as new emerging social media platforms, assessing brand relevance and strategic use
• Continuously stay up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns 
• Monitor and keep abreast of industry news and trends, sharing insights and news within the team
• Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned clients/initiatives
• Contribute to the agency database of go-to talent, digital influencers, and brand advocates 

Leadership

• Displays integrity, honesty, reliability, responsiveness, and openness to be trusted by clients and internal teams
• Contributes to building a positive culture of the team and the broader studio
• Encourages a positive collaboration and synergy between the PR + Digital teams
• Contribute to the development of the team culture, attending and actively partaking in digital bi-weekly calls to nurture team growth
• Identifies and flags issues early to the appropriate person

• Actively appreciates colleagues, clients, and suppliers to recognise and reward great work.
• Demonstrates professionalism, respect, and appropriate conduct at all times, setting an example for the team.

Requirements:

• 2+ years of post-graduate experience in PR
• Strong problem-solving skills with a creative mindset
• Must be located in New York City
• Our NYC team operates on a hybrid office schedule

Benefits:

• Salary -  $65,000 annually (based on experience)
• 100% medical and dental coverage
• Year-long summer Friday hours
• Bonus and commission opportunities
• 401K benefits

To Apply: Please send your resume to [email protected]. Visit AZIONEPR.com for more information about our company.